Solar leads have a reputation problem: aged lists, shared names sold to five installers, and homeowners who never asked to be called. What you get here is the opposite: live transfers and booked appointments from homeowners who asked to speak with a solar installer and were screened for project scope, timeline and budget first. Every lead is exclusive to you and branded to your company. Every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your territory and we will check whether it is open before anything else happens.
Why You Can Trust Us
A homeowner looking for a solar installer is asking about money and whether it is real. What will my electric bill actually be. Do I buy, lease or finance. Does my roof even work for panels, and what happens to the incentives this year. Underneath those questions is a bigger one: is this company going to be around in ten years. A shared lead that has been called by four other installers answers none of that and poisons the conversation before it starts. Solar leads are only worth paying for when the homeowner asked to talk, answered the scope, timeline and budget questions, and knows who is calling. That is what screening means in practice.
Here is what solar leads cost on the open market. One published benchmark from July 2026 lists shared marketplace solar leads at $25 to $100, real-time solar leads at $40 to $120, exclusive marketplace leads at $100 to $250, inbound solar calls at $100 to $300 and up, and booked solar appointments at $150 to $500. The Angi help center says a single homeowner request goes to up to five pros. So say a $25,000 system, and say you buy ten shared leads at $75 each. That is $750 spent, and four other installers got the same ten names. If you win one of the ten, your marketing cost on that job is $750 before you count the hours your closer spent on the other nine. Win one in twenty and it is $1,500. The number that decides everything is how many you actually win, and that is the number nobody publishes.
The 15% standard puts a ceiling on what any lead should cost you. On that same $25,000 system, 15% is $3,750. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to about $937 per transfer and stay at 15%. If you close one in three, the ceiling is $1,250. Put that next to the published $150 to $500 for a booked solar appointment, and the question is not the price of the appointment. It is whether the homeowner on it was screened and whether anyone else got the name. The close rates above are examples for the math, not a promise, and none of these figures are our prices.
Here is what happens when a solar lead comes to you through us. A homeowner asks to speak with a solar installer. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is then transferred to you live, or the appointment is booked for you, and it carries your company name. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you. Every lead is compliant and organically originated, which means the homeowner asked, and nobody bought their name from a list.
This is for solar installers who can answer the phone and get a consultant in the home when a screened homeowner is on the line. Residential installers, solar and roofing companies, and dealers that run several states all fit. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.
Our process
- 1Tell us your trade and territoryYou tell us you install residential solar and where you want the work. A local service territory or a national campaign, either works.
- 2We confirm the territory is openWe check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
- 3A homeowner asks for a solar installer and is screenedA homeowner asks to speak with a solar installer. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
- 4The call is transferred live or the appointment is bookedThe screened homeowner is transferred to your phone live, or an appointment is booked for you. Either way it is branded to your company, not to a marketplace.
- 5The call is recorded and you pay only for the qualified prospectEvery transfer and appointment is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.
Why Choose Us
- Exclusive to you. Never shared, never resold.
- Every homeowner screened for scope, timeline and budget before the transfer.
- Every call recorded so you can verify what you paid for.
- You pay only for qualified prospects who asked to speak with you.
- Compliant, organically originated. Direct publisher, 25 plus years in the industry.
You bought solar leads and half of them did not remember filling anything out. The ones that did had already been called by four other installers and were asking why everyone was quoting a different price for the same roof. Your closer spent the week apologizing for phone calls he did not make. You paid for every name.
Common questions
What is the typical cost of solar leads
Solar leads range from a dollar for an aged list to hundreds for an appointment, and the cheap ones cost your closer a week of apologizing for calls nobody asked for.
One published benchmark from July 2026 lists shared marketplace solar leads at $25 to $100, real-time solar leads at $40 to $120, exclusive marketplace leads at $100 to $250, inbound solar calls at $100 to $300 and up, and booked solar appointments at $150 to $500. On a $25,000 system, 15% is $3,750 per sale. The question is not the price of the lead. It is whether the homeowner asked, was screened, and was sent to you alone.
Is buying solar leads legal, and which ones are compliant
You have heard about solar companies getting hit for calls homeowners never agreed to, and you do not know whether the list you bought is one of them.
Buying leads is legal. What matters is how the lead was generated and whether the homeowner agreed to be contacted. Our solar leads are compliant and organically originated: the homeowner asked to speak with a solar installer, was screened for scope, timeline and budget, and was transferred to you or booked with you on that same call. Nothing is bought from a list and resold.
Qualified solar leads versus solar names on a list
Your closer spends more time finding out whether the homeowner owns the house and can afford the system than actually selling it.
Qualified means screened before you pay. Every homeowner is asked about project scope, timeline and budget using your qualifications and your script, and the call is recorded so you can hear the screening. You pay only for the qualified prospect. Compare that with a list, where you pay for every name and do the qualifying yourself.
Solar leads in your state: is the territory open
Solar demand is not the same in every state, and the national lead sellers do not care. They sell your market to as many installers as will pay.
Territories are worked by trade and by market. Tell us the metro or the state you cover and we check whether it is open before onboarding. If it is not open, you hear that first. Local service territories and national campaigns both work.
Frequently asked questions
What is the typical cost of solar leads?
One published benchmark from July 2026 lists shared marketplace solar leads at $25 to $100, exclusive leads at $100 to $250, inbound solar calls at $100 to $300 and up, and booked solar appointments at $150 to $500. We do not publish a per-lead price here. What we tell you is the 15% standard: on a $25,000 system, your marketing cost per sale should land at $3,750 or lower.
Is buying leads legal?
Yes. What matters is how the lead was generated and whether the homeowner agreed to be contacted. Our solar leads are compliant and organically originated: the homeowner asked to speak with a solar installer, was screened, and was transferred to you or booked with you on that call. We do not buy names from lists.
Are your solar leads exclusive?
Yes. Each live transfer or booked appointment goes to one solar installer and is branded to that installer. We do not share leads and we do not buy leads from other sources and resell them.
Do you sell qualified solar leads or just names?
Qualified only. Every homeowner is screened for project scope, timeline and budget before the call reaches you, using your own qualifications and script. The call is recorded so you can check the screening yourself, and you pay only for the qualified prospect.
Do you sell solar appointments?
Yes. If you would rather have the homeowner on your calendar than on your phone, the same screened homeowner is booked for a time you have open, under your company name. Tell us on the territory check which you want, or both.