Real-Time Exclusive Leads for Home Improvement Contractors: How They Work and What They Cost You

Real-time exclusive leads mean two things at once: the homeowner reached you the moment they asked for a contractor, and nobody else got their name. That is the only kind of lead we sell to home improvement contractors. The homeowner asks to speak with a contractor, is screened for project scope, timeline and budget, and comes to you as a live transfer or a booked appointment, branded to your company. Every lead is exclusive to you and every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your trade and territory and we will check whether it is open before anything else happens.

Why You Can Trust Us

Exclusive means one homeowner goes to one contractor. Not to five pros, not to a duo or a trio, not resold as an aged lead a week later. Real-time means the homeowner reaches you while they are still deciding, as a live transfer with the homeowner on the line or an appointment booked during that same call. Put together, a real-time exclusive lead is a screened conversation that belongs to you and happens now. A form lead that arrives by email and was also sent to four other companies is neither, no matter what the pricing page calls it.

Here is what the difference costs. Sellers that publish prices list shared leads from about $25 for landscaping to $110 and more for roofing, and exclusive leads from roughly $95 to $300 depending on the trade. The Angi help center says a single homeowner request goes to up to five pros. Fixr lists exclusive window leads at $160 and up next to shared ones at about $100, and exclusive bathroom leads at $150 to $180 next to shared ones at $80 to $120. The exclusive lead costs more per name. So say a $10,000 job, and say you buy ten shared leads at $100 each. That is $1,000, four other companies got the same ten names, and if you win one, your marketing cost on that job is $1,000 before you count the hours spent chasing the other nine.

The 15% standard puts a ceiling on what any lead should cost you. On that same $10,000 job, 15% is $1,500. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four exclusive, screened, real-time leads, you can pay up to $375 each and stay at 15%. If you close one in three, the ceiling is $500. The close rates above are examples for the math, not a promise, and none of these figures are our prices. The shared lead is cheaper per name and the exclusive lead is cheaper per sale, and the second number is the only one that pays your crew.

Here is what happens on every real-time exclusive lead we send. A homeowner asks to speak with a contractor in your trade. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The homeowner is transferred to you live or booked for a time you have open, branded to your company, and that homeowner is never sent to anyone else. The whole call is recorded, so you can listen to exactly what was said. You pay only for the qualified prospect who asked to talk to you.

Real-time exclusive leads are for contractors who are done paying for a race. That covers roofing, windows, bath and kitchen remodeling, gutters, siding, painting, landscaping, HVAC, solar, plumbing and flooring. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.

Our process

1. 1
   Tell us your trade and territory

   You tell us what you do, from roofing to remodeling to HVAC, and where you want the work. A local service territory or a national campaign, either works.
2. 2
   We confirm the territory is open

   We check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
3. 3
   A homeowner asks for a contractor and is screened

   A homeowner asks to speak with a contractor in your trade. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
4. 4
   The lead reaches you in real time, and only you

   The screened homeowner is transferred to your phone live or booked for a time you have open, branded to your company. The same homeowner is never sent to anyone else.
5. 5
   The call is recorded and you pay only for the qualified prospect

   Every call is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.

Why Choose Us

• One homeowner, one contractor. Never shared, never resold.
• Every homeowner screened for scope, timeline and budget before you pay.
• Every call recorded so you can verify what you paid for.
• You pay only for qualified prospects who asked to speak with you.
• Direct publisher, 25 plus years in the industry, local or national territories.

Frequently asked questions