Flooring leads are only worth something when you know the square footage, the material and whether the homeowner is ready this month or just measuring. That is what you get here: live transfers and booked appointments from homeowners who asked to speak with a flooring contractor and were screened for project scope, timeline and budget first. Every lead is exclusive to you and branded to your company. Every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your territory and we will check whether it is open before anything else happens.
Why You Can Trust Us
A homeowner looking for a flooring contractor is asking about size and price. How much does it cost to floor 1,000 square feet fully installed. Hardwood, luxury vinyl plank, tile or carpet. Do I do the whole main floor now or one room at a time. The answers separate a $1,200 bedroom from a $7,000 main floor, and a form that says "flooring" does not tell you which one you are bringing samples to. Flooring leads are only worth paying for when someone has already asked those questions and the answers fit the jobs you want. That is what screening for scope, timeline and budget means in practice.
Here is what flooring leads cost on the open market. One seller that publishes its numbers reports Google Ads flooring leads at $73 to $153 each, with a July 2026 median around $113, and the Angi help center says a single homeowner request goes to up to five pros. So say a $7,000 main floor, and say you buy ten shared leads at $60 each. That is $600 spent, and four other companies got the same ten names. If you win one of the ten, your marketing cost on that job is $600 before you count the measure visits on the other nine. Win one in twenty and it is $1,200. The number that decides everything is how many you actually win, and that is the number nobody publishes.
The 15% standard puts a ceiling on what any lead should cost you. On that same $7,000 flooring job, 15% is $1,050. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to about $262 per transfer and stay at 15%. If you close one in three, the ceiling is $350. Put that next to a $113 median Google Ads lead that is not screened and not exclusive, and the question is not which is cheaper per name. It is which one gets you to 15% per sale. The close rates above are examples for the math, not a promise, and none of these figures are our prices.
Here is what happens when a flooring lead comes to you through us. A homeowner asks to speak with a flooring contractor. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is then transferred to you live, or the appointment is booked for you, and it carries your company name. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you.
This is for flooring contractors who can answer the phone and run the in-home measure when a screened homeowner is on the line. Independent installers, flooring stores with an install crew, and companies that run several markets all fit. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.
Our process
- 1Tell us your trade and territoryYou tell us what flooring you install and where you want the work. A local service territory or a national campaign, either works.
- 2We confirm the territory is openWe check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
- 3A homeowner asks for a flooring contractor and is screenedA homeowner asks to speak with a flooring contractor. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
- 4The call is transferred live or the appointment is bookedThe screened homeowner is transferred to your phone live, or an appointment is booked for you. Either way it is branded to your company, not to a marketplace.
- 5The call is recorded and you pay only for the qualified prospectEvery transfer and appointment is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.
Why Choose Us
- Exclusive to you. Never shared, never resold.
- Every homeowner screened for scope, timeline and budget before the transfer.
- Every call recorded so you can verify what you paid for.
- You pay only for qualified prospects who asked to speak with you.
- Direct publisher, 25 plus years in the industry, local or national territories.
You bought a flooring lead, hauled samples out, measured the whole downstairs, and found out the homeowner was comparing you against a big box store and three other installers off the same lead. The one before that wanted one bedroom of carpet. You paid for both, and for the ones that never picked up.
Common questions
How to get leads for a flooring business
Every flooring lead costs you a measure visit with samples in the truck, and most of them are comparing you against a big box store off the same shared name.
Buy screened or do not buy. Every homeowner is asked the square footage, the material, when they want it done and what they expect to spend before the call reaches you. The lead is exclusive, the call is recorded, and you pay only for the qualified prospect.
Flooring leads cost
You do not know whether the price you pay per flooring lead is normal or a rip-off.
One seller that publishes its numbers reports Google Ads flooring leads at $73 to $153 each, with a July 2026 median around $113. Work it back from the job. On a $7,000 main floor, 15% is $1,050 per sale. We do not publish a per-lead price. You pay per qualified prospect.
Vinyl and laminate flooring installation leads
You install luxury vinyl plank and laminate. The leads you buy want hardwood refinishing or carpet in one bedroom.
The screening uses your own qualifications and script, so if you only install certain materials or only take whole-floor jobs, the questions asked reflect that. Tell us what you install on the territory check.
Flooring leads near me: is the territory open
The flooring lead sellers you find are national, and they sell your town to every installer and every store with a crew.
Territories are worked by trade and by market and checked before onboarding. One installer per screened homeowner. Tell us the market you cover and you get a plain answer, open or not.
Frequently asked questions
How to get leads for flooring business?
You can generate them yourself through your website, referrals and ads, or you can buy them. If you buy, ask whether the lead is exclusive or shared, whether the homeowner was screened for scope, timeline and budget, and whether you pay for names or for qualified prospects. Our flooring leads are exclusive, screened, recorded, and billed only when the prospect is qualified.
How much does it cost to floor 1000 sq ft fully installed?
Homeowners ask this before they call, and the answer depends on the material more than anything else. That is why every homeowner is screened for scope and budget before the call reaches you, using your own qualifications. You decide what size and budget range you want to talk to.
How much do flooring leads cost?
One seller that publishes its numbers reports Google Ads flooring leads at $73 to $153 each, with a July 2026 median around $113. We do not publish a per-lead price here. What we tell you is the 15% standard: on a $7,000 flooring job, your marketing cost per sale should land at $1,050 or lower.
Are your flooring leads exclusive?
Yes. Each live transfer or booked appointment goes to one flooring contractor and is branded to that contractor. We do not share leads and we do not buy leads from other sources and resell them.
Do you sell residential flooring leads?
Yes. Homeowners asking for a flooring contractor are the core of what we screen for. Tell us what you install on the territory check, and the screening uses your own qualifications and script.