Roofing leads only pay off when the homeowner on the other end actually needs a roof, has a timeline, and has a budget. That is what you get here: live transfers and booked appointments from homeowners who asked to speak with a roofing contractor and were screened for project scope, timeline and budget first. Every lead is exclusive to you and branded to your company. Every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your territory and we will check whether it is open before anything else happens.
Why You Can Trust Us
A homeowner looking for a roofer is usually asking one of three things. Fix a leak, replace a roof that is at the end of its life, or deal with storm damage and an insurance claim. Those are three different jobs with three different timelines and three different budgets. A form that says "roof" tells you none of that, and you find out which one it is on the phone, if you reach them at all. Roofing leads are only worth paying for when someone has already asked those questions and the answers fit your work. That is what screening for scope, timeline and budget means in practice.
Here is what shared leads cost a roofer. Published shared roofing leads run about $75 to $110 and up per lead, and the Angi help center says a single homeowner request goes to up to five pros. So say a $12,000 roof, and say you buy ten shared leads at $100 each. That is $1,000 spent, and four other companies got the same ten names. If you win one of the ten, your marketing cost on that job is $1,000 before you count the hours spent chasing the other nine. Win one in twenty and it is $2,000. The number that decides everything is how many you actually win, and that is the number nobody publishes.
The 15% standard puts a ceiling on what any lead should cost you. On that same $12,000 roof, 15% is $1,800. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to $450 per transfer and stay at 15%. If you close one in three, the ceiling is $600. For comparison, sellers that post prices list exclusive roofing leads at $150 to $300 and roofing live transfers at $150 to $180. The close rates above are examples for the math, not a promise, and none of these figures are our prices. The point is that a screened, exclusive call is judged on cost per sale, not cost per name.
Here is what happens when a roofing lead comes to you through us. A homeowner asks to speak with a roofing contractor. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is then transferred to you live, or the appointment is booked for you, and it carries your company name. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you.
This is for roofing contractors who can answer the phone and run the appointment when a screened homeowner is on the line. Residential roofers, storm restoration crews, and companies that run several markets all fit. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.
Our process
- 1Tell us your trade and territoryYou tell us you do roofing and where you want the work. A local service territory or a national campaign, either works.
- 2We confirm the territory is openWe check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
- 3A homeowner asks for a roofer and is screenedA homeowner asks to speak with a roofing contractor. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
- 4The call is transferred live or the appointment is bookedThe screened homeowner is transferred to your phone live, or an appointment is booked for you. Either way it is branded to your company, not to a marketplace.
- 5The call is recorded and you pay only for the qualified prospectEvery transfer and appointment is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.
Why Choose Us
- Exclusive to you. Never shared, never resold.
- Every homeowner screened for scope, timeline and budget before the transfer.
- Every call recorded so you can verify what you paid for.
- You pay only for qualified prospects who asked to speak with you.
- Direct publisher, 25 plus years in the industry, local or national territories.
You bought the lead, and so did four other roofers. By the time you called, the homeowner had already talked to two of them and wanted you to beat a number. Half the names never picked up, and you paid for every one of them. You were not buying jobs. You were buying a race.
Common questions
How much do roofers pay per lead
You are buying roofing leads and you have no idea whether you are overpaying. One seller charges $75, another $300, and neither tells you how many other roofers got the same homeowner.
Sellers that publish prices list shared roofing leads at about $75 to $110, exclusive roofing leads at $150 to $300, and roofing live transfers at $150 to $180. The price per lead matters less than the price per sale. On a $12,000 roof, 15% is $1,800, and that is the most a sale should cost you in marketing. Ask any seller two questions: how many roofers get this homeowner, and what happens if the homeowner never answers.
How to get leads for a roofing company without buying shared lists
Referrals slowed down, the storm season is coming, and the shared lead marketplaces send you names that four other roofers already called.
There are three sources: your own website, referrals, and bought leads. If you buy, buy exclusive and screened. A homeowner who asked to speak with a roofer, was screened for project scope, timeline and budget, and was transferred to you live is one conversation, not a race. Every call is recorded and you pay only for the qualified prospect. Check whether your territory is open before anything else.
Which roofing lead generation companies are actually worth it
Every roofing lead company says it is the best. Reddit says most of them are not. You cannot tell from a pricing page who sends real homeowners and who sends recycled names.
Compare on four things, not on the sales pitch. Is the lead exclusive or shared with up to five contractors, which is what the Angi help center says happens to one request. Was the homeowner screened for scope, timeline and budget before you got the call. Is the call recorded so you can check it. Do you pay for names or only for qualified prospects. Any seller who will not answer all four plainly is selling shared names.
Roofing leads from insurance claims and storm damage
After a storm the phones ring for two weeks and then the shared marketplaces flood every roofer in the county with the same claim leads. You are chasing homeowners who already have three roofers on the driveway.
Storm work is where shared leads hurt most, because everyone buys the same names at the same time. A screened live transfer is different: the homeowner is asked what happened, when they want it done and what their budget is, then transferred to one roofer. Territories are worked by market, and a storm market fills fast, so the territory check comes first.
Guaranteed roofing leads: what a seller can and cannot promise
A seller promised a set number of roofing jobs a month. You signed, the leads were shared and half never answered, and the promise turned out to cover leads delivered, not jobs closed.
Nobody controls how many homeowners in your territory need a roof this month or how your team closes. What a seller can control is who reaches you. Ask for exclusive, screened, recorded, and pay only for qualified. A promise about volume is worth exactly what it costs to make, which is nothing.
Frequently asked questions
How much do roofers pay per lead?
It depends on whether the lead is shared or exclusive. Sellers that publish prices list shared roofing leads at about $75 to $110 and up, exclusive roofing leads at $150 to $300, and roofing live transfers at $150 to $180. We do not publish a per-lead price here. What we tell you is the 15% standard: on a $12,000 roof, your marketing cost per sale should land at $1,800 or lower.
How to get leads for a roofing company?
You can generate them yourself through your website, referrals and ads, or you can buy them. If you buy, the questions to ask are whether the lead is exclusive or shared, whether the homeowner was screened for scope, timeline and budget, and whether you pay for names or for qualified prospects. Our roofing leads are exclusive, screened, recorded, and billed only when the prospect is qualified.
Are your roofing leads exclusive?
Yes. Each live transfer or booked appointment goes to one roofing contractor and is branded to that contractor. We do not share leads and we do not buy leads from other sources and resell them.
Can a lead company promise you a set number of roofing jobs?
No. Nobody controls how many homeowners in your territory need a roof this month, or how your team closes. What we control is who reaches you: a homeowner screened for scope, timeline and budget, transferred live, recorded, and paid for only when qualified. The rest of the sale is yours.
Do you sell free roofing leads?
No. Free leads are almost always shared names with no screening, and you pay for them in time instead of money. You pay us only for qualified prospects who asked to speak with a roofing contractor.