Live Transfer Leads for Home Improvement Contractors: How They Work and What They Cost You

Live transfer leads are the shortest path between a homeowner who wants a contractor and the contractor who wants the job: one call, screened first, then handed to you while the homeowner is still on the line. That is what we sell to home improvement contractors in every trade we cover. The homeowner asks to speak with a contractor, is screened for project scope, timeline and budget, and is transferred to your phone live, branded to your company. Every transfer is exclusive to you and every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your trade and territory and we will check whether it is open before anything else happens.

Why You Can Trust Us

A live transfer is exactly what it sounds like. A homeowner is on the phone asking to speak with a contractor. Before the call goes anywhere, they are asked what the project is, when they want it done, and what they expect to spend, using the questions you would ask. If the answers fit your qualifications, the call is transferred to your phone with the homeowner still on the line, introduced under your company name. There is no voicemail, no callback, no race. A form lead gives you a name and a chance. A live transfer gives you the conversation.

Here is what home improvement contractors pay for leads today. Sellers that publish prices list shared leads from about $25 for landscaping up to $110 and more for roofing, and exclusive leads from roughly $95 to $300 depending on the trade. One live transfer calculator lists home improvement transfers from $90 for landscaping to $200 for kitchens. The Angi help center says a single homeowner request goes to up to five pros. So say a $10,000 job in any trade, and say you buy ten shared leads at $100 each. That is $1,000 spent, and four other companies got the same ten names. If you win one of the ten, your marketing cost on that job is $1,000 before you count the hours spent chasing the other nine. Win one in twenty and it is $2,000.

The 15% standard puts a ceiling on what any lead should cost you. On that same $10,000 job, 15% is $1,500. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to $375 per transfer and stay at 15%. If you close one in three, the ceiling is $500. The close rates above are examples for the math, not a promise, and none of these figures are our prices. Each trade page on this site works the same math for that trade's typical job. The point everywhere is the same: a screened, exclusive call is judged on cost per sale, not cost per name.

Here is what happens on every live transfer we send. A homeowner asks to speak with a contractor in your trade. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is transferred to you live, branded to your company. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you. If you would rather have a set time than a live call, we book the appointment instead, and the same rules apply.

Live transfer leads are for contractors who can answer the phone. That is the whole requirement. If your office or your sales team can pick up when a screened homeowner is on the line, this works for roofing, windows, bath and kitchen remodeling, gutters, siding, painting, landscaping, HVAC, solar, plumbing and flooring. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.

Our process

1. 1
   Tell us your trade and territory

   You tell us what you do, from roofing to remodeling to HVAC, and where you want the work. A local service territory or a national campaign, either works.
2. 2
   We confirm the territory is open

   We check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
3. 3
   A homeowner asks for a contractor and is screened

   A homeowner asks to speak with a contractor in your trade. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
4. 4
   The call is transferred to you live

   The screened homeowner is transferred to your phone while they are still on the line, branded to your company, not to a marketplace. If you prefer a set time, we book the appointment instead.
5. 5
   The call is recorded and you pay only for the qualified prospect

   Every transfer is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.

Why Choose Us

• One homeowner, one contractor. Never shared, never resold.
• Every homeowner screened for scope, timeline and budget before the transfer.
• Every call recorded so you can verify what you paid for.
• You pay only for qualified prospects who asked to speak with you.
• Direct publisher, 25 plus years in the industry, local or national territories.

Frequently asked questions