HVAC leads are the most expensive leads in home services to buy on Google, and the cheapest to waste on a homeowner who only wants a tune-up. That is why what you get here is screened first: live transfers and booked appointments from homeowners who asked to speak with an HVAC contractor and were screened for project scope, timeline and budget. Every lead is exclusive to you and branded to your company. Every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your territory and we will check whether it is open before anything else happens.
Why You Can Trust Us
A homeowner looking for an HVAC contractor is asking one of three things. My system stopped and I need someone today. My system is old and I am getting quotes to replace it. Or I want a tune-up, a filter, a thermostat, something small. The first two can be a $9,000 job. The third is a service call you may not even want. A form that says "HVAC" does not tell you which one, and the expensive way to find out is to send a truck. HVAC leads are only worth paying for when someone has already asked those questions and the answers fit the work you want. That is what screening for scope, timeline and budget means in practice.
Here is what HVAC leads cost on the open market. One seller that publishes its numbers reports Google Ads HVAC leads at $164 to $414 each nationwide, with a July 2026 median around $360, and Local Services Ads at $39 to $111. The Angi help center says a single homeowner request goes to up to five pros. So say a $9,000 system replacement, and say you buy ten shared leads at $100 each. That is $1,000 spent, and four other companies got the same ten names. If you win one of the ten, your marketing cost on that job is $1,000 before you count the truck rolls on the other nine. Win one in twenty and it is $2,000. The number that decides everything is how many you actually win, and that is the number nobody publishes.
The 15% standard puts a ceiling on what any lead should cost you. On that same $9,000 replacement, 15% is $1,350. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to about $335 per transfer and stay at 15%. If you close one in three, the ceiling is $450. Put that next to a $360 median Google Ads lead that is not screened and not exclusive, and the difference is not the price of the lead. It is what you are paying for. The close rates above are examples for the math, not a promise, and none of these figures are our prices.
Here is what happens when an HVAC lead comes to you through us. A homeowner asks to speak with an HVAC contractor. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is then transferred to you live, or the appointment is booked for you, and it carries your company name. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you.
This is for HVAC contractors who can answer the phone and get a comfort advisor in the home when a screened homeowner is on the line. Replacement and installation companies, residential service companies that want the install work, and multi-market operators all fit. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.
Our process
- 1Tell us your trade and territoryYou tell us you do HVAC installation, replacement or both, and where you want the work. A local service territory or a national campaign, either works.
- 2We confirm the territory is openWe check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
- 3A homeowner asks for an HVAC contractor and is screenedA homeowner asks to speak with an HVAC contractor. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
- 4The call is transferred live or the appointment is bookedThe screened homeowner is transferred to your phone live, or an appointment is booked for you. Either way it is branded to your company, not to a marketplace.
- 5The call is recorded and you pay only for the qualified prospectEvery transfer and appointment is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.
Why Choose Us
- Exclusive to you. Never shared, never resold.
- Every homeowner screened for scope, timeline and budget before the transfer.
- Every call recorded so you can verify what you paid for.
- You pay only for qualified prospects who asked to speak with you.
- Direct publisher, 25 plus years in the industry, local or national territories.
You paid over $300 for an HVAC lead from Google and it was a homeowner asking why the thermostat says 78. The one that was a real system replacement had four other companies on it, and by the time your comfort advisor called, the homeowner had two quotes and wanted a third to beat them. You paid for every lead that month, answered or not.
Common questions
How much do HVAC companies pay for leads
You are paying Google or a marketplace $200 and up for HVAC leads, and half of them want a tune-up or a thermostat. The replacement jobs that pay for the truck are going to whoever called back first.
One seller that publishes its numbers reports Google Ads HVAC leads at $164 to $414 each nationwide, with a July 2026 median around $360, and Local Services Ads at $39 to $111. Judge every source by cost per sale. On a $9,000 system replacement, 15% is $1,350. A screened live transfer tells you scope, timeline and budget before the call reaches you, and you pay only if the homeowner is qualified.
How to get HVAC leads that are replacements, not service calls
You do not need more calls. You need more system replacements and installations, and every lead source you try sends you filter changes.
The screening is the answer. Every homeowner is asked what the project is, when they want it and what they expect to spend, using your own qualifications and script. If you only want replacement and installation prospects, the questions reflect that. The lead is exclusive, the call is recorded, and you pay only for the qualified prospect.
Pay per call HVAC leads: what you are actually paying for
Pay per call sounds fair until you find out you are billed for every call that connects, including wrong numbers, tenants, and people asking for a competitor.
A live transfer is a call, but you pay per qualified prospect, not per connection and not per minute. The homeowner is screened for scope, timeline and budget before the transfer, and the call is recorded so you can check that the screening happened. Ask any pay per call seller what counts as a billable call and whether you can hear the recording.
HVAC leads in your state: is the territory open
You searched for HVAC leads in your state and got a page of national marketplaces that will sell your market to anyone who signs up, including the company across the street.
Territories are worked by trade and by market. A local service territory or a national campaign both work, but the territory is checked before onboarding and the answer is plain: open or not. Tell us the metro or the whole state you cover and you get that answer before you commit to anything.
Frequently asked questions
How much do HVAC companies pay for leads?
One seller that publishes its numbers reports Google Ads HVAC leads at $164 to $414 each nationwide, with a July 2026 median around $360, and Local Services Ads at $39 to $111. We do not publish a per-lead price here. What we tell you is the 15% standard: on a $9,000 system replacement, your marketing cost per sale should land at $1,350 or lower.
How can I get HVAC leads?
You can generate them yourself through your website, referrals and ads, or you can buy them. If you buy, ask whether the lead is exclusive or shared, whether the homeowner was screened for scope, timeline and budget, and whether you pay for names or for qualified prospects. Our HVAC leads are exclusive, screened, recorded, and billed only when the prospect is qualified.
Are your HVAC leads exclusive?
Yes. Each live transfer or booked appointment goes to one HVAC contractor and is branded to that contractor. We do not share leads and we do not buy leads from other sources and resell them.
Do you sell pay per call HVAC leads?
Close to it. A live transfer is a call, and you pay per qualified prospect on that call, not per minute and not per name. The homeowner is screened for scope, timeline and budget before the transfer, and the call is recorded so you can check it.
Do you send tune-up and repair calls or just replacements?
That is up to your qualifications. The screening uses your own script, so if you only want replacement and installation prospects, the questions asked reflect that. Tell us what you want on the territory check.