Plumbing leads are mostly emergencies, and an emergency goes to whoever answers first, not to whoever paid for the name. That is why what you get here is different: live transfers and booked appointments from homeowners who asked to speak with a plumbing contractor and were screened for project scope, timeline and budget before the call reaches you. Every lead is exclusive to you and branded to your company. Every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your territory and we will check whether it is open before anything else happens.
Why You Can Trust Us
A homeowner looking for a plumber is asking one of two things. Something is leaking, backed up or not working, and they need someone now. Or they have a project: a water heater, a repipe, a sewer line, a bathroom rough-in, and they are getting quotes. The first is a service call with a small ticket and a big hurry. The second is a job with a budget and a timeline. A form that says "plumbing" does not tell you which one, and the same shared lead is sent to up to five plumbers either way. Plumbing leads are only worth paying for when someone has already said what is wrong, when they need it, and what they can spend. That is what screening for scope, timeline and budget means in practice.
Here is what plumbing leads cost on the open market. One seller that publishes its numbers reports Google Ads plumbing leads at $78 to $365 each nationwide, with a July 2026 median around $268, and Local Services Ads at $38 to $144. The Angi help center says a single homeowner request goes to up to five pros. So say a $5,000 repipe, and say you buy ten shared leads at $80 each. That is $800 spent, and four other companies got the same ten names. If you win one of the ten, your marketing cost on that job is $800 before you count the truck rolls on the other nine. Win one in twenty and it is $1,600, nearly a third of the job. The number that decides everything is how many you actually win, and that is the number nobody publishes.
The 15% standard puts a ceiling on what any lead should cost you. On that same $5,000 repipe, 15% is $750. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in four qualified live transfers, you can pay up to about $187 per transfer and stay at 15%. If you close one in three, the ceiling is $250. Put that next to a $268 median Google Ads lead that is not screened and not exclusive, and the difference is not the price of the lead. It is what you are paying for. The close rates above are examples for the math, not a promise, and none of these figures are our prices.
Here is what happens when a plumbing lead comes to you through us. A homeowner asks to speak with a plumbing contractor. They are screened for project scope, timeline and budget, using your qualifications and your script, so the questions asked are the ones you would ask. The call is then transferred to you live, or the appointment is booked for you, and it carries your company name. The whole call is recorded, so you can listen to exactly what was said before the homeowner reached you. You pay only for the qualified prospect who asked to talk to you.
This is for plumbing contractors who can answer the phone and dispatch when a screened homeowner is on the line. Residential service and repair companies, repipe and sewer specialists, and water heater installers all fit. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.
Our process
- 1Tell us your trade and territoryYou tell us what plumbing work you want, from service calls to repipes and sewer lines, and where you want it. A local service territory or a national campaign, either works.
- 2We confirm the territory is openWe check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
- 3A homeowner asks for a plumber and is screenedA homeowner asks to speak with a plumbing contractor. Before that call reaches you, they are screened for project scope, timeline and budget, using your own qualifications and script.
- 4The call is transferred live or the appointment is bookedThe screened homeowner is transferred to your phone live, or an appointment is booked for you. Either way it is branded to your company, not to a marketplace.
- 5The call is recorded and you pay only for the qualified prospectEvery transfer and appointment is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.
Why Choose Us
- Exclusive to you. Never shared, never resold.
- Every homeowner screened for scope, timeline and budget before the transfer.
- Every call recorded so you can verify what you paid for.
- You pay only for qualified prospects who asked to speak with you.
- Direct publisher, 25 plus years in the industry, local or national territories.
You bought a plumbing lead, called back in ten minutes, and the homeowner already had somebody in the driveway. The next one was a dripping faucet. The repipe you actually wanted had four other plumbers on it and went to the lowest number. You paid for all of them, including the ones that never answered.
Common questions
How much do plumbing leads cost
You are paying real money for plumbing leads and most of them are a dripping faucet or a homeowner who already had somebody in the driveway by the time you called back.
One seller that publishes its numbers reports Google Ads plumbing leads at $78 to $365 each nationwide, with a July 2026 median around $268, and Local Services Ads at $38 to $144. On a $5,000 repipe, 15% is $750 per sale. A screened live transfer tells you what is wrong, when they need it and what they can spend before you send a truck, and you pay only if the homeowner is qualified.
How to get leads for a plumbing business that are jobs, not emergencies
Emergency calls go to whoever answers first. The repipes, sewer lines and water heaters you actually want are getting quoted by five plumbers off the same shared lead.
Every homeowner is screened for project scope, timeline and budget using your own qualifications and script. If you want only project work, the questions reflect that. The call is transferred to you live or booked on your calendar, exclusive to you, recorded, and billed only when the prospect is qualified. The territory is checked before anything else.
Plumbing leads for a small business in your state
You run two trucks. The national lead marketplaces treat your market the same as a fifty-truck company, and the fifty-truck company outbids you for the same shared names.
Territories are worked by trade and by market, local or national. A two-truck company can hold a local territory. We check whether your market is open before onboarding, and a screened homeowner is transferred to you alone, not auctioned. Tell us the area you cover and you get a plain answer, open or not.
Free plumbing leads: what they actually cost you
You signed up for free plumbing leads and got a week of truck rolls to homeowners who filled out a form on a marketplace and never expected a call.
Referrals, your own website and local listings are the free sources worth building. Free leads from a marketplace are shared names with no screening, and you pay for them in truck rolls instead of dollars. We do not sell free leads. You pay only for a qualified prospect who asked to speak with a plumber.
Frequently asked questions
How do I get leads for my plumbing business?
You can generate them yourself through your website, referrals and ads, or you can buy them. If you buy, ask whether the lead is exclusive or shared, whether the homeowner was screened for scope, timeline and budget, and whether you pay for names or for qualified prospects. Our plumbing leads are exclusive, screened, recorded, and billed only when the prospect is qualified.
How much do plumbing leads cost?
One seller that publishes its numbers reports Google Ads plumbing leads at $78 to $365 each nationwide, with a July 2026 median around $268, and Local Services Ads at $38 to $144. We do not publish a per-lead price here. What we tell you is the 15% standard: on a $5,000 repipe, your marketing cost per sale should land at $750 or lower.
How to get free plumbing leads?
Referrals, your own website, and local listings are the free sources, and they are worth building. What we do not do is sell free plumbing leads. Free leads from marketplaces are almost always shared names with no screening, and you pay for them in truck rolls instead of money.
Are your plumbing leads exclusive?
Yes. Each live transfer or booked appointment goes to one plumbing contractor and is branded to that contractor. We do not share leads and we do not buy leads from other sources and resell them.
Do you send emergency service calls or only project work?
That is up to your qualifications. The screening uses your own script, so if you want only repipes, sewer lines and water heaters, the questions asked reflect that. Tell us what you want on the territory check.