Booked Appointments for Home Improvement Contractors: How They Work and What They Cost You

Booked appointments are for contractors who would rather have a homeowner on the calendar than on the phone. That is what we sell to home improvement contractors in every trade we cover. The homeowner asks to speak with a contractor, is screened for project scope, timeline and budget, and is booked for a time that works for you, under your company name. Every appointment is exclusive to you and every call is recorded, and you pay only for the qualified prospect. We hold every campaign to one standard: your marketing cost per sale needs to land at 15% or lower, or it is not working. Tell us your trade and territory and we will check whether it is open before anything else happens.

Why You Can Trust Us

A booked appointment is a live transfer with a calendar in the middle. A homeowner is on the phone asking to speak with a contractor. Before anything is scheduled, they are asked what the project is, when they want it done, and what they expect to spend, using the questions you would ask. If the answers fit your qualifications, a visit is booked for a time you have open, and the homeowner is told your company name and who is coming. You get the address, the time and the recording of the call. Your rep shows up to a homeowner who is expecting them, not to a name that was sold five times.

Here is what appointments cost on the open market. One appointment marketplace publishes a range of $65 to $550 per appointment across home improvement trades, and one seller lists gutter appointments at $75 to $150. Shared leads run from about $25 for landscaping to $110 and more for roofing, and the Angi help center says a single homeowner request goes to up to five pros. So say a $10,000 job in any trade, and say you buy ten shared leads at $100 each to set your own appointments. That is $1,000 spent, four other companies got the same ten names, and your rep spent the week on the phone. If you win one of the ten, your marketing cost on that job is $1,000 before you count his hours. Win one in twenty and it is $2,000.

The 15% standard puts a ceiling on what any appointment should cost you. On that same $10,000 job, 15% is $1,500. That is the most you can spend on marketing per sale and still scale. Now work it backward as an example, not a price. If you close one in three screened appointments, you can pay up to $500 per appointment and stay at 15%. If you close one in two, the ceiling is $750. The close rates above are examples for the math, not a promise, and none of these figures are our prices. Each trade page on this site works the same math for that trade's typical job.

Here is what happens on every appointment we book. A homeowner asks to speak with a contractor in your trade. They are screened for project scope, timeline and budget, using your qualifications and your script. The appointment is booked for a time you have open, under your company name. The whole call is recorded, so you can hear exactly what the homeowner said and what they were told to expect. You pay only for the qualified prospect who asked to talk to you. If you would rather take the call live, we transfer it instead, and the same rules apply.

Booked appointments are for contractors with someone who sells in the home and a calendar to fill. That covers roofing, windows, bath and kitchen remodeling, gutters, siding, painting, landscaping, HVAC, solar, plumbing and flooring. We work local service territories and national campaigns, so one metro or forty states both work. The first step is the same for everyone: a territory check, so you know whether your market is open before you commit to anything. Call 941-307-0488 or send the form with your company, trade and territory.

Our process

1. 1
   Tell us your trade and territory

   You tell us what you do, from roofing to remodeling to HVAC, and where you want the work. A local service territory or a national campaign, either works.
2. 2
   We confirm the territory is open

   We check your market before onboarding. If it is open, we move forward. If it is not, we tell you.
3. 3
   A homeowner asks for a contractor and is screened

   A homeowner asks to speak with a contractor in your trade. Before anything is booked, they are screened for project scope, timeline and budget, using your own qualifications and script.
4. 4
   The appointment is booked under your name

   The screened homeowner is booked for a time that fits your schedule, branded to your company, not to a marketplace. If you would rather take the call live, we transfer it instead.
5. 5
   The call is recorded and you pay only for the qualified prospect

   Every booking call is recorded so you can check it yourself. You pay for qualified prospects who asked to talk to you, not for a list of names.

Why Choose Us

• One homeowner, one contractor. Never shared, never resold.
• Every homeowner screened for scope, timeline and budget before booking.
• Every booking call recorded so you can verify what you paid for.
• You pay only for qualified prospects who asked to speak with you.
• Direct publisher, 25 plus years in the industry, local or national territories.

Frequently asked questions